Nintendo: Why the company isn’t worried about the Xbox One X

Why Nintendo isn’t worried about the Xbox One X

Nintendo has been crushing it at E3 2017, from its bevy of first – party game reveals to its gameplay trailer for Super Mario Odyssey.

On top of that, the Switch has sold 2.74 million units since its launch in March. So when it comes to the competition, Nintendo of America president Reggie Fils-Aime isn’t sweating it.

Fils-Aime appeared on CNBC recently to talk numbers, and when asked about the recently revealed Xbox One X, he didn’t sound the least bit worried.

Our demographic is much wider,” he said. “We want consumers from [the ages of] five to 95 playing our games. We’re much more family-friendly, he added.

This seems to be a direct response to the idea that the Xbox One X, which will retail at $499 when it’s released in November, is for consumers who want a more premium, top-of-the-line gaming experience, according to Head of Xbox Phil Spencer.

Fils-Aime’s comments aren’t too surprising, considering that the Switch’s hardware specs come in well below even the standard versions of the current generation of Microsoft and Sony consoles. Over the past decade, hardware power was never one of Nintendo’s strengths or focus points.

It’s always been about first-party software, and Fils-Aime knows that’s where Nintendo does its best work.

We compete for time, he said in the interview. As long as we have great, unique, differentiated experiences, then the consumer is going to spend time on our systems. We focus on fun, he added.

As far as the runaway success of Pokémon GO and what that means for the future of Nintendo-supported augmented reality games, Fils-Aime would only say that “there’s much more that we’ll be doing in that space.”

When asked about what plans Nintendo has for VR, Fils-Aime states that “there is lots of activity that is happening, not only in Kyoto but in other studios,” and while he couldn’t reveal anything now, he went on to say that “Nintendo has been in the VR and AR space for a long time, and certainly there’s much more we’ll be doing in that space.”

We know Nintendo has a patent for VR on the Switch, and coupled with Fils-Aime’s comments about VR, we think it’s only a matter of time before Nintendo takes advantage of the Switch’s VR capabilities.